About Brecht Palombo

Seen or heard on these great sites
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Over a Million Dollars Online

My first income and traffic chart – presented at Microconf in an attendee talk in 2013

When I first realized that I had crossed this threshold I had a physical sensation that was something like fear plus elation.

I could hardly believe my eyes but at the same time…. where the hell is all that money? My wife is pretty sure we ate it.

Which isn’t to say I haven’t put some aside but the concept of a million dollars sounds a lot grander than it is in reality these days.

I am not an overnight success. At some point I’ll tell the whole story but for now I’m going to talk about this…


It’s February 2014 and I’m in my home office just crying.

I’d started my online business in 2009 and it was growing. In fact I hadn’t had a ‘job’ exactly in over 2 years and I was making a sizable six-figures.

So there I am…

  • no boss
  • master of my own domain
  • no money worries
  • wife doesn’t have to work

And I’m just… just weeping in my office?

Each day I’d wake up and start checking my emails I’d sort of get something to eat, maybe, and I’d make my way to my office where I’d consume coffee and be diligently in front of my computer from about 8am to 5pm or 5:30 Monday through Friday.

Walk the dog. Eat dinner. Maybe back to work for a while. Watch a show with the wife then do it again.

Over 5 years I’d built myself… a reasonably high paying job.

I was living like I’d never broken free from the Rat Race. You could say I had a mini break down.

Things Needed to Change Immediately

I wasn’t in control of my life.

I’d built myself financial independence but I wasn’t exercising it and I was fucking MISERABLE.

I lived where I lived because it was near where I’d always lived. I did what I did because it was what I’d always done.

Everything had changed and nothing had changed. I was living in a bedroom community acting like a suburbian staring down the barrel of being locked into soccer games and and birthday parties and that’s all well and good maybe but why was I making none of my own decisions.

I was on autopilot.

Why was I still running that script?

Why am I living in a commuter town with commuter neighbors and just grinding it out?

I was doing what everyone else was doing because that’s what people were doing and that’s just what people do.

I Wasn’t Living Intentionally

But how many of us do?

How many of us decide where we’re going to live, where we’re going to work, how we’re going to spend our work and our playtime? In my 40 some-odd years on the planet I can tell you I’ve observed that the answer is just almost NONE.

I couldn’t let it stand.

I immediately booked a trip for the family (we are 5) and we all fled the bitter southern New Hampshire winter to see friends in Austin, TX. We loved it, I lobbied to move there.

We started looking at houses and neighborhoods and school ratings and… WHAT THE FUCK. This isn’t different we’re just going to move our rut south! I didn’t have the benefit of prescience then like I have the benefit of hindsight now but I started to realize that I was still following the standard script.

My in-laws asked – “well how do you know you want to move to Austin you’ve only ever been there a couple of weeks?” – and we thought – “you’re right!”

We Started “Possibility Thinking”

Then we started thinking… wait a minute… if we can make money anywhere then why do we have to do it like that.

  • Why do we have to go buy a house and jump into another grind?
  • Why do we have to be settled by the time school starts in the fall?
  • Who made all these goddamn rules anyway?
  • And what the hell is wrong with me that I’m following them?

We decided to reject it all.

What if… what if… we just sold everything and just friggin drove away!? What if we just decided…

Fuck it. We’re out of here, we’re not sure where we’re going and we don’t know when we’ll be done

And that’s exactly what we did.

This is our 31′ Airstream Safari. The 5 of us, plus our dog, lived in this for about 15 months while we explored the country.

We Began an Immediate Liquidation

We sold everything we could, we had 3 cars, I had 7 or maybe it was 9 bikes we had a garage so full of stuff that you could not get the cars in. I had probably 15 suits. Multiples of each color. A couple dozen ties. Shoes I hadn’t worn in a decade.

I’m not saying we were hoarders, I think from the outside we looked pretty put together – but you go ahead and start digging into your closet and drawers and then tell me that you’re using all your STUFF. Not bloody likely.

  • We had 2 yard sales or maybe it was 3
  • People came and took stuff from our front porch and left money all day
  • In the end brought 7 giant (15 passenger) van loads full of stuff to Good Will
This guy was pretty psyched to sell us this huge 15-passenger van even though I worked him like a rented mule. I even drove away and let him call me 2 minutes later with his best price. It was fuckin marvelous.

We’re Going to Drive Around Until We Were Satisfied

That was the goal. Nothing more and nothing less. I knew that we needed a radical break from the norm to get out of the rut. Would we move to Austin? North Carolina? Colorado? Would we just drive around and then come home?

We didn’t know but we did know that we were going to do whatever the hell we wanted.

But How Are You Going to Run the Business They Said?

Its one thing to work from the road. That means I’m in a Starbucks or a library while my family is enjoying every spot we hit but not too much because I’m not there  – and did I mention I’ve got 3 kids the youngest one was just 20 months when this all began?

So the question wasn’t really how was I going to run the business but how was i going to NOT run the business so that I could be with my family.

And that’s the trick.

How was I going to take this well-paying work from home job and make it something where I was actually in control of my time?

I don’t like charts that don’t go up and to the right. How was I going to do make sure that continued and at the same time really BE with the family and see and do all the things we aimed to do?

[su_note]After much neglect I’m writing again on this site. If you like where its going I’d love to hear from you on twitter. To be continued…[/su_note]

Stuff I Use and Recommend

Anything on this list I use personally and recommend.

  • I’m using WebinarJam and EverWebinar for my webinars and it is by far the best solution I’ve found.. You’ll find these guys are way over on the side of “internetmaketerish” but don’t let that put you off. I’ve tried a slew of other options and this one is kicking ass. I highly recommend it. Not only that but you can try it for 2 months for $1.
  • Loving ActiveCampaign. It does all of what I need in terms of marketing automation and none of what I don’t. I’ve used HubSpot, Infusionsoft, MailChimp, Aweber… This is my favorite. My good friend Rob has an excellent product at GetDrip.com that is very similar but I’ve been deep in with ActiveCampaign long enough that I’m just not up for switching.
  • Use the BulkEmailChecker to keep your list clean. Most email marketing providers are going to charge you based on subscribers these days. Since their model is your list size growing they have very little incentive to have you remove bounces completely so many will simply not send to bounces – why not just get rid of them altogether?
  • Create real, personalized, relative deadlines for your prospects with DeadlineFunnel. I use deadline funnel integrated with EverWebinar and ActiveCampaign to create expiring offers made on the webinar. I also use personalized expiring deadlines for the Academy.
  • Build Your Website in Minutes Instead of Months with BeaverBuilder. I’ve become a big fan of front end editors for WordPress. I’ve been able to build even really long sales pages with lots of sections and graphics in very little time with BeaverBuilder. I highly recommend it although I do not recommend any of the add-ons at this time.
  • Finally get an ROI on your social posting with Snip.ly. I used to share things all the time and had no idea why I even bothered because absolutely nothing happened. Waste. Of. Time. Now i use a Snip.ly + Buffer strategy and I’m clocking 5% webinar registrations – meaning that 5% of the people who click on a post of mine are registering for my webinar – which is awesome because I close almost 9% of webinar attendees.

Some or all of these are affiliate links which means that I get a referral fee if you buy though my link. I won’t put anything here that I don’t recommend.