This is a presentation I gave at our local Startup Meetup in Portsmouth, NH. This is a “Testing 101” introduction to the different types of tests, when to use which tests, elements you should test or just plain include in your pages and a bit more. I covered AB testing, multivariate testing, and heuristics. I’ve grown […]
Mini Course Emails: 4 Reasons You Need to Ask for a Personal Reply Up Front
I’ve had an email mini course as my frontline lead generator for the past couple of years (Actually as I type this it occurs to me that it might be time to freshen it up). If you’ve never heard of an email mini course it could be that you live under a rock or it […]
How to DOUBLE Your Facebook Retargeting Results
I’ve been using retargeting to drive conversions on my primary website since late spring (2013) and its the best most effective paid marketing I’ve done – period. There are a lot of different things I could talk about; like how you should segment visitors, for example segment people who have already opted-in to your email […]
WordPress Doesn’t Look Professional Enough
This is what my friend, whom I mentioned in an earlier post, recently told me as I’m coaching him through getting his site setup web strategy together. Here’s what he said about my suggestion that he use WordPress. For the cost I agree it’s a good method for creating a website – I think because […]
Professional’s Online Marketing Starter Kit
Over the last few weeks I’ve had a few professionals (friends) talk to me about how they’re marketing themselves on the web. What I aim to do here is layout a plan for those that have asked. The goal is to help get them from zero to having a professional online presence and online lead […]