Microconf 2013 Action Items

I’m somewhere west of Lincoln Nebraska at 10,000 feet.

Normally I sleep like a baby on a plane and the fact that I didn’t get to bed until after 4AM should guarantee it but instead I’m typing like a man possessed and filling up my Evernote with ideas (if that were possible) as I’m trying to sort through the fire hose of actionable information that was Microconf.

I found it hard to concentrate on the speaker who talked after Jason Cohen on Monday because Jason just happened to speak directly to my biggest most pressing challenge and I couldn’t help but want to apply what I had learned to my own product immediately.

I refocused at any rate and my bulging Microconf Notebook has 3 separate notes that I managed to take: Action Items, Links of Interest, Speaker Notes

Rob Walling suggested to the crowd that you try to take 3 action items away from the conference. I’m not sure how many I’m going to have after I’ve finished dissecting my notes but I have 3 for sure that I’ve determined are top priorities.

  1. New Pricing: “Mo tiers mo money”
  2. Overhaul my funnel: the flow between arriving at my site to making a decision right now is…. not optimum… at all…  so I plan to hire Lance from CopyHackers over on Anyfu (which was suggested to me by Jason Roberts) and ideally have a session next week.
    1. Test long-form sales pages pending the session outcome
  3. Review and likely rebuild my email sequences. My free email mini course hasn’t had a look in…. 2 years? It is time. And my ‘transactional emails’ I’m pretty sure I threw together. I’m going to have to do this after I parse through Patrick McKenzie’s presentation which was so dense with business building strategies and tactics that I just couldn’t consume it all at once.

I’m setting a date for completion for these and if you’re reading this while considering your action items then I suggest you set dates for yours also.

To go to that conference and return with action items that you fail to follow through on would be a goddamn business tragedy of epic proportions.

Do it while you’ve got inspiration, ride the momentum.

One more priority action item that’s been stewing with me for a while and which I regret I didn’t focus on more while I was at the conference, is assembling a mastermind or accountability group with folks who have launched.

At Microconf the opportunity to talk to so many people who are operating companies with successful products was hugely valuable and getting some regular feedback from the same I think would really fuel growth.

Doesn’t much matter where you’re located that’s what Skype or Google Hangouts are for. If you’re reading this and you fit the bill contact me and let’s chat.

Why I’ll Be Speaking at Microconf 2013

I”ll be speaking at Microconf 2013.

Rob Walling and Mike Taber of Startups for the Rest of Us (among other things) run Microconf, a conference for “micropreneurs”. Rob has been a mentor to me, unbeknownst to him until recently, through his and Mike’s Micropreneur Academy, his blog SoftwareByRob.com and mostly, frankly, through their podcast.

Here’s how this opportunity happened for me.

Several weeks ago my support person got a call from a subscriber to my app. This subscriber wanted to let me know about a “huge success” that he had.

This was, no question, the best call I’ve ever received related to that business. I’ll save you having to go read the post and just tell you that this customer used the tools and training I provide (and his own work ethic and innate abilities) to make nearly 6-figures in under 6 months… on track when last we spoke to earning a 1/4 million dollars (that’s correct) before the end of this quarter.

6-figures in under 6 months… on track when last we spoke to earning a 1/4 million dollars

I floated on a cloud for a bit and then I started to think about how important it was to me to get that call. I have been writing blog posts and recording podcasts and videos for more than 3 years on this one particular topic and now all at once with a single call I have a completely new level of satisfaction and sense of value in what I’ve been building, more than I ever have before.

I’ve got it pretty good right now.

I’m not rich but I am fully in charge of my time and how I spend it. I have no boss. I’m not subject to anyone else’s agenda or schedule. My wife gets to be with our 3 kids and doesn’t have to work (a job that is…). We live in a great place. Bills never scare me and I don’t have to think very long about most purchases. So we’re not rich but we’re definitely not worried about money. I’m not going to start posting checks on this site but suffice it to say we’re doing ok.

I didn’t get here all by myself. I didn’t have anyone holding my hand. I don’t have a partner in the business. But I didn’t get here in a vacuum.

I’m here, in part, because people like Rob Walling, Andrew Warner, Dean Jackson (ok ok, and Joe Polish…) and yes it’s true Tim Ferris, shared what they know through their podcasts, books, and training. Maybe this sounds hokey and maybe even mentioning the 4 Hour Work Week and talking “online business” is borderline cliché at this point but these are the facts on the ground.

This is the stuff that gave me what I needed when I needed it along the way.

If you’re cynical about this brand of mentorship but you’re still working a job that you’re not in love with or you’re scrapping for freelance gigs and you still haven’t launched that product that you’ve been talking about, you might want to reevaluate your stance.

So back to the point of the story.

Hearing about that success from my customer put a new wind in my sails. That call was so important to me personally I felt compelled to share the love.

If you’ve published a lot of content you know that cranking out decent stuff on a regular basis requires some serious inspiration. Positive feedback is the fuel that makes the whole thing go. Its what inspires us to write and record more and to break through the fatigue that’s inevitable over time.

I emailed Rob Walling just to tell him (very briefly) where I’m at professionally and to thank him for his contribution to my success. To make a long story short we had a little back and forth, I got mentioned on Startups For The Rest Of Us (which is cool), and maybe a week later I got an email from Rob. He told me there was going to be an announcement about attendee talks and he suggested I throw my hat in the ring for the opportunity to speak at Microconf 2013.

I don’t think I would have submitted something, despite the fact that I have a goal to raise my visibility in the online business community this year, if he hadn’t emailed me and he would have had no reason at all to give me the nudge if I hadn’t emailed to thank him in the first place.

The Takeaway

If you’re having some success and there’s someone who’s contributed to it or if you feel like the value that you’re receiving from someone is significant, if there’s someone you’ve been watching or listening to or learning from and it’s had a real impact on you – tell them.

Tell them because hearing about your success has more of an impact on your mentors than you might guess.

Tell them because you never know where it might lead.